Strategies used to market public transit are as numerous and varied as the target groups that you want to reach. Many strategies are described here, but it is not necessary to use all of them. Some are essential for effective marketing, others are important once the essential items are in place, and others are optional, based on your needs and resources.
Each strategy has been assigned a priority to help you decide which ones to consider —
Discussed here are:
Click here for a Marketing Strategy Worksheet that will help you select the strategies you want to include in your marketing plan.