2. Resources Worksheet

How much budget should you allocate for marketing and passenger information expenses?

The rule of thumb is about 1% of your operating budget.

Operating Budget $________________
x 1% = Marketing Budget $________________

What other resources do you have to work with?

Staff Time
Volunteers
Community Partners — Gatekeeper Organizations
In-house printing capabilities (for flyers and posters)

Community Contributions

Public Service Announcements
Printing of Passenger Guides

Capital Budget

Vehicle Graphics
Bus Stop Signage

Budget Allocation

Allocate your financial resources to the strategies you plan to implement.

Item Marketing
Budget
Capital
Budget
In-house/
Contribution
Branding $ $ $
Graphic Support $ $ $
Vehicle Graphics $ $ $
Bus Stop Signage $ $ $
Passenger Information $ $ $
Printing Passenger Guides $ $ $
Website Hosting & Maintenance $ $ $
Info Panels for Bus Stops $ $ $
Promotional Efforts $ $ $
Printing Posters and Flyers $ $ $
Media Advertising $ $ $
Schedule Holder/Display Fixtures $ $ $