How much budget should you allocate for marketing and passenger information expenses?
The rule of thumb is about 1% of your operating budget.
Operating Budget $________________
x 1% = Marketing Budget $________________
What other resources do you have to work with?
Allocate your financial resources to the strategies you plan to implement.
Copyright 2016 by National RTAP
A program of the Federal Transit Administration administered by the Neponset Valley TMA