For each potential target group, ask yourself:
If the answer to both questions is “yes,” then they are a potential target market for increasing ridership. Which groups are your target markets?
You can prioritize your target markets by asking yourself:
These are important non-rider target markets and might include:
Home | About Us | News | Resource Library | Training | Web Apps | Webinars | Technical Assistance | Tribal Transit | State RTAP | Site Index