New National RTAP Product Available: Marketing Transit Toolkit

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New National RTAP Product Available: Marketing Transit Toolkit

support • October 5, 2015

National RTAP's newest product, the online Marketing Transit Toolkit, is designed to help rural and tribal transit systems (particularly those without dedicated marketing staff) develop or enhance their marketing plans and implement various marketing strategies. It provides a wealth of information, tools, and resources, but you can also just focus on what you need and jump right to those sections of the toolkit.

The Marketing Transit Toolkit includes:

How-to Guide for marketing your services
Marketing Plan Worksheets to help you with your goals, budget, strategies, etc.
Microsoft Publisher Templates for passenger guides, route maps, flyers, posters, and more
Photo Library - more than 50 copyright-free transit photos
Graphics Library - transit icons and professional illustrations
Instructions on how to use the tools above, take photos, write news releases, and more

Check out the toolkit today to see how it can help you increase ridership, raise awareness of your transit system, increase community support, and even satisfy funding requirements.

Two webinars will be held next month to introduce the toolkit: an Overview Webinar on Thursday, November 5 and a Demonstration Webinar on Tuesday, November 17, both at 2:30pm ET. Mark your calendar and register now!

As with all National RTAP products, the Marketing Transit Toolkit is free of charge. To access the toolkit go to www.nationalrtap.org/Toolkits/Marketing-Toolkit/Welcome. The homepage provides a helpful toolkit overview.

The Marketing Transit Toolkit was developed for National RTAP by Selena Barlow of Transit Marketing LLC, with the help of the following National RTAP Review Board Members: Deb Dauenhauer, John Edmondson, Louis Friend, George Levitsky, Ryan Marshall, Dean Nakagawa, and Zenotha Robinson.

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National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can!

" National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can! "

Robin Phillips, Executive Director
" You go above and beyond and I wanted to let you know that I appreciate it so much and always enjoy my time with you. The presentations give me so much to bring back to my agency and my subrecipients. "

Amy Rast, Public Transit Coordinator Vermont Agency of Transportation (VTrans)
" I always used the CASE (Copy And Steal Everything) method to develop training materials until I discovered RTAP. They give it to you for free. Use it! "

John Filippone, former National RTAP Review Board Chair
" National RTAP provides an essential service to rural and small transit agencies. The products are provided at no cost and help agencies maximize their resources and ensure that their employees are trained in all aspects of passenger service. "

Dan Harrigan, Former National RTAP Review Board Chair
" We were able to deploy online trip planning for Glasgow Transit in less than
90 days using GTFS Builder. Trip planning information displays in a riders'
native language, which supports gencies in travel training and meeting Title VI
mandates. "

Tyler Graham, Regional Transportation Planner Barren River Area Development District
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" Having a tool like GTFS Builder is really light years ahead of what it used to be at one time in terms of how fast you can put everything together. Our university students really can't imagine transit without it, so I think it's very important for us in terms of attracting that particular demographic. "

Michael Lachman, Transportation Services Manager HAPCAP - Athens Transit
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" In the past we used proprietary database software that was very challenging, very murky, and hard to update. GTFS Builder is a great opportunity to make this more user-friendly, more readily updatable and it
would enable us to show how to create a GTFS to more of the staff. "

Jaime McKay, Former Manager of Direct Services Center for Mobility Equity
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" Collaboration is a buzz word these days in the industry. On behalf of our Tribal segment, I appreciate RTAP for making Tribes a partner in industry opportunities. The organization goes over and beyond reaching partners one would not expect in a busy industry such as public transportation. Thank you for your tireless efforts! "

Franklin Akoneto, Comanche Nation
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"We are so very thankful for all your transportation training materials. Your resources are as valuable as gold!"

Holly Walton, Transportation Assistant Manager, Curative Connections

A program of the Federal Transit Administration administered by the Neponset Valley TMA

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New National RTAP Product Available: Marketing Transit Toolkit

National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can!

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