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John Martin Series

John Martin Series:
Harnessing the Forces of Change

Overview

At the 2023 National RTAP Conference held in Myrtle Beach, SC, the opening keynote speaker was John W. Martin, President and CEO of S.I.R. and the Institute for Tomorrow. In his keynote, John shared the 10 trends that will shape rural and Tribal transit in the years ahead, adding implications and recommendations for agency leaders to embrace today to ensure the success of their operations in the future. He also profiled examples of National RTAP stakeholders who are already operating “on trend,” practicing the strategies of winning agencies tomorrow. 


This educational program turns John’s keynote into a video series that you can use at your agency. This program replaced the webinars and technical briefs that John developed for National RTAP in 2010, updating the trends he is seeing for the next decade and beyond.

This document was prepared by National RTAP with the financial assistance of the U.S. Department of Transportation. The contents do not necessarily represent the opinions or policy of any agency of the U.S. Government, and the U.S. Government assumes no liability for the contents or use thereof. It does not have the force and effect of law and is not meant to bind the public in any way.

Updated January 21, 2025

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