Marketing Toolkit
How-to Guide For Marketing Transit
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If you have scheduled bus service, then creating schedules that are clear, simple, and easy to read is one of the most important things you can do to get new riders onboard. As with route maps, if potential users can’t quickly figure out how to read your schedules, they may look for other transportation alternatives.
Schedules are generally laid out so that bus trips either read across, from left to right, or down, from top to bottom. Because we’re used to reading text from left to right, some users find it easier to understand a schedule where the trip times read across, left to right. But for schedules with a lot of timepoints and few trips, a schedule that reads down, from top to bottom, may take up less space.
If your system operates on a regular hourly or semi-hourly schedule, then you may be able to use a smaller schedule that doesn’t show all of the times, but rather shows the start and end times, and the minutes past the hour service arrives each stop.
Hourly or semi-hourly service can be depicted using a simplified schedule like this.
National RTAP has created templates in Excel to help you make attractive, easy-to-read schedules. Download the Schedule Builder Excel file here.
Each template can be customized to your system simply by changing the headings, the bus stop locations and the times. If you need more or fewer rows or columns, simply add or delete as needed. You can also change the background or text colors.
Explore each of the templates and decide which one will work best with your route system.
Templates 1 and 2 present the timepoint locations across the top, with each trip also reading from left to right. This orientation may be most intuitive to users accustomed to reading left to right. There are many ways to customize these timetables to fit your route, whether it's a "loop" route returning to the starting point, or a traditional two-way route. Template 1 has the location names turned sideways to make the overall schedule narrower and taller, and Template 2 has the location names oriented normally, which makes it wider and shorter.
Template 3 uses the opposite orientation, with the timepoint locations down the side, and each trip running from top to bottom. Both timetables can be used for a traditional two-way route, and the top one can be used alone for a "loop" route.
Templates 4, 5 and 6 are simplified timetables that may be used when your service is consistent on a one-hour, half-hour, or two-hour headway. Because of the consistent schedule, you can get away with not showing every single trip.
These instructions guide you in exporting your schedule from Excel to use it in Canva or another design platform. These instructions are also in the Timetable Builder Excel file, and in the video below.
Note: if you've turned on gridlines in Excel, be sure to turn them back off - Excel > Preferences > View -- uncheck "Gridlines."
Note that control-click is the Macintosh command for right-click.
Updated June 20, 2024
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