Online Ads
Marketing Toolkit
Online Ads
Digital ads are online ads people see on their phones or computers. This includes ads that run on websites, on social media, and even on the sites of your local newspaper and TV and radio stations. Digital ad buys are more flexible than traditional media—you can set the budget yourself, rather than having to buy ads based on the published rate.
Social Media Advertising
Social media ads can be precisely targeted to local and specific audience demographics. Each social media platform has systems that the person listed as your account’s administrator or manager can use to set up ads.
Each social media platform has different requirements for sizes of ads, but the square format of the
social media posts will work for ads on many platforms.
Local Media Website Banner Ads
If you’re interested in buying digital ads on local media websites, contact the local media’s ad rep. Ask for demographic information on their audiences, reach of their media, and data on others’ digital campaign results. Set a small ad budget and review the success metrics on your ads – your ad representative should be able to provide you with data such as how many people viewed and clicked the ad. Many smaller communities have local digital ad specialists who can help you develop successful campaigns. Your chamber of commerce may have a referral, or consider looking for businesses in your community who are running digital campaigns and asking them for.
Canva Templates
We’ve provided some templates for banner ads in a few common sizes, but your local media website may require a different size. You can create a new ad of the appropriate size in Canva, and can copy-paste the contents of the template ad into your new ad.
300 x 250 pixel banner ads
A – 300 x 250 pixel banner ad
B – 300 x 250 pixel banner ad
C – 300 x 250 pixel banner ad
300 x 600 pixel banner ads
A – 300 x 600 pixel banner ad
B – 300 x 600 pixel banner ad
C – 300 x 600 pixel banner ad
320 x 100 pixel banner ads
A – 320 x 100 pixel banner ad
B – 320 x 100 pixel banner ad
C – 320 x 100 pixel banner ad
Next page: Social Media
Updated June 20, 2024
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