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Marketing Webinars

Marketing Webinars

In 2021-2022, National RTAP produced a series of marketing webinars designed to provide a comprehensive education in transit marketing in video form.

 

The webinars are about an hour each. If you have limited time, we recommend the Transit Marketing 101 session as a solid foundation in marketing principles. If time allows, each of the six marketing workshops will take you on a deeper dive into a particular topic. The Tools for Marketing & Trip Planning video shows you how to use National RTAP’s Website Builder and GTFS Builder to create your own website and provide your data to Google and other platforms for trip planning.

Transit Marketing 101

Transit Marketing 101 webinar

1 hour 29 minutes

originally presented 8/27/2021


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Download pdf of slides from webinar.

Marketing Workshop Series:

#1: Build Awareness

Build Awareness Webinar

1 hour 11 minutes

originally presented 1/13/22


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Download pdf of slides from webinar.

#2: Transit Websites

Transit Websites webinar

1 hour 7 minutes

originally presented 2/10/2022


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Download pdf of slides from webinar.

#3: Passenger Information

Passenger Information Webinar

1 hour 3 minutes

originally presented 3/10/2022


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Download pdf of slides from webinar.

#4: Community Based Marketing

Community Based Marketing webinar

1 hour 32 minutes

originally presented 4/5/2022


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Download pdf of slides from webinar.

#5: Transit Market Research - Understanding Our Riders

Transit Market Research - Understanding Our Riders webinar

1 hour 19 minutes

originally presented 5/24/2022


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Download pdf of slides from webinar.

#6: Improving the Transit Passenger Experience

Improving the Transit Passenger Experience webinar

55 minutes

originally presented 6/28/2022


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Download pdf of slides from webinar.

Tools for Marketing & Trip Planning: Website Builder & GTFS Builder

Tools for Marketing & Trip Planning: Website Builder & GTFS Builder webinar

1 hour 6 minutes

originally presented 4/20/2022


Watch webinar.

Download pdf of slides from webinar.

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