Social Media
Marketing Toolkit
Social Media
Almost 90% of Americans use social media, so it can be an important communication tool. It’s important to understand its strengths and shortcomings though, which are discussed in more depth in the How-to Guide for Marketing Transit.
Social media is best for short, easy-to-understand messages. Pictures and videos increase people’s interest in your posts and encourage social media platforms to show your posts more often. If you choose to use social media, you need to build a following by promoting your social media pages on buses, on your website, and in your printed guides.
Social media design tips:
- Keep text content short; link to your website if you have a lot to say.
- Use pictures and videos as much as possible.
- Keep it simple.
- Infographics, such as simple maps, can boost engagement.
- Stay consistent with your brand. You want users to recognize that it’s a post from your agency.
- Track how many followers are engaging or commenting on posts to see if certain types of posts are working better than others.
Canva Templates
Square Social Media Posts
These square social media posts (1080px x 1080px) will work on most common social media sites such as Facebook and Instagram.
A – Social media square image
A2 – Social media square image
A3 – Social media square image
A4 – Social media square image
A5 – Social media square image
B – Social media square image
B2 – Social media square image
Use Canva Template
B3 – Social media square image
Use Canva Template
B4 – Social media square image
B5 – Social media square image
C – Social media square image
Use Canva Template
C2 – Social media square image
C3 – Social media square image
C4 – Social media square image
Use Canva Template
C5 – Social media square image
Social Media Advertising
Social media ads can be precisely targeted to local and specific audience demographics. Digital ad buys are more flexible than traditional media because you can set the budget yourself, rather than having to buy ads based on the published rate. Each social media platform has systems that the person listed as your account’s administrator or manager can use to set up ads.
Each social media platform has different requirements for sizes of ads, but the square format of the social media posts above will work for ads on many platforms.
A – Social media story image
A2 – Social media story image
A3 – Social media story image
B – Social Media Story Image
Use Canva Template
B2 – Social Media Story Image
Use Canva Template
B3 – Social Media Story Image
C – Social media story image
C2 – Social media story image
Use Canva Template
C3 – Social media story image
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Updated June 20, 2024
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