Stationery and Branding
Marketing Toolkit
Stationery and Branding
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Branding is the foundation for your marketing program. It identifies your service and everything associated with it, conveying a unified image to potential customers and helping create immediate recognition of all aspects of the service. The “look” of vehicles, bus stop signage, shelters, and benches is essentially the transit system’s packaging; vehicles and facilities are its most visible marketing tools.
The principal elements of a transit system’s brand are:
- Name
- Logo
- Vehicle colors and graphics
- Bus stop signage and facilities
See the
Branding Fundamentals section of the “How-to Guide for Marketing Transit” to learn more about branding.
Stationery
A common element of any branding is business stationery items such as business cards and letterhead. Although less important in today’s digital world than they used to be, they can still be a way to help build a brand and look professional.
If you don’t already have an established brand, the templates below may be modified by inserting your own logo and changing colors and other elements.
Canva Templates
A - Business Card
B - Business Card
C - Business Card
Next page: Bus Wraps and Branding
Updated June 20, 2024
A program of the Federal Transit Administration administered by the Neponset Valley TMA
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