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Print Ads

Print Ads

Newspapers have lost readership in urban areas, but smaller communities often have an advantage, supporting local newspapers that have loyal readers. When your budget permits, newspaper display advertising is a solid marketing strategy. Newspaper display ads attract attention with design elements such as graphics, photos, and appealing font sizes and styles. If you time your display ads with news releases published in the paper, you’ll heighten the impact of your announcement.


Two types of newspaper ads are particularly effective for transit:


  • Testimonials: These ads let potential riders see that people like themselves are already using transit.
  • Service information: In these ads, you can include route maps or schedules to help readers see what the service offers.


Your newspaper sales representatives can help you determine the size of your ad and where in the paper it should run. They may be able to produce the ad graphic for you or you can create your own with the help of the templates below. 


Many local newspapers now have online editions where you can place digital ads; in some cases, these can be targeted towards geographic locations or even characteristics of the readers you want to reach. 

Canva Templates

We’ve provided some templates for print ads in various sizes, but your local newspaper may require a different size. You can create a new ad at the appropriate size in Canva, and can copy-paste the contents of the template ad into your new ad.

A – ¼ page horizontal ad – Color

4.5” x 3”

Use Canva Template

A – ¼ page horizontal ad – B&W

4.5” x 3”

Use Canva Template

A – ¼ page vertical ad – Color

3.75” x 5”

Use Canva Template

A – ¼ page vertical ad – B&W

3.75” x 5”

Use Canva Template

B – ¼ page horizontal ad – Color

4.5” x 3”

Use Canva Template

B – ¼ page horizontal ad – B&W

4.5” x 3”

Use Canva Template

B – ¼ page vertical ad – Color

3.75” x 5”

Use Canva Template

B – ¼ page vertical ad – B&W

3.75" x 5"

Use Canva Template

C – ¼ page horizontal ad – Color

4.5” x 3”

Use Canva Template

C – ¼ page horizontal ad – B&W

4.5” x 3”

Use Canva Template

C – ¼ page vertical ad – Color

3.75" x 5"

Use Canva Template

C – ¼ page vertical ad – B&W

3.75" x 5"
Use Canva Template

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