Marketing Toolkit

2021 - 52% of people say it's extremely or very important to have safe public transportation. 2021 AARP Home and Community Preferences Survey

2023 - The motorcoach industry provided jobs to 70,267 people in 2023. Motorcoach Census Research

2022 - The overall number of passenger miles by motorcoach increased by 60% above levels during COVID-19. Size and Scope (Motorcoach Census Results)

2019 - Motorcoaches release the least amount of CO2 emissions (36.7) compared to other modes of travel, such as a car with one person (355.7), transportation network company (374.4), and domestic air travel. (181.5). Updated Comparison of Energy Use & Emissions from Different Transportation Modes

2024 - Ridership rebounded to 79% of pre-pandemic levels in March 2024. Public Transportation Ridership Update

2023 - If you can live with one less vehicle in your household, you would save $6,624 in car ownership cost. Fuel Savings Calculator

2023 - Public transit employs about 430,000 people. 2023 Public Transportation Factbook

2023 - There are 1,281 rural public transit systems in the United States and ridership in rural areas is estimated at 36.87 billion total passenger miles traveled. 2023 Public Transportation Factbook

2023 - 87% of trips on public transit have a direct impact on the local economy.  2023 Public Transportation Factbook

2022 - 80% of Transit Ballot Initiatives passed in 2022 Voters Across the Country Support Public Transportation at the Ballot Box
2021 - Public transportation provides nearly 10 billion commuter, leisure, non-emergency medical and specialized trips each year. 2021 Public Transportation Factbook
2021 - Since 1995, there has been a 28% increase in public transit ridership. 2021 Public Transportation Factbook

2021 - 99% of fixed route and 96% of demand response services are accessible. 2021 Public Transportation Factbook

Arizona State University

2024 - Using a car for over 50% of out-of-home activities lowers life satisfaction. Does Car Dependence Make People Unsatisfied With Life? Evidence From a U.S. National Survey

2023 - Vehicles cost consumers 31.7-48.2% of their income, while public transportation trips cost 4.1-9.9% of their income.  Types of Transportation by Income Quintile

2023 - The average total cost of car ownership per 15,000 miles rose from $10,729 in 2022 to $12,182 in 2023.

Average Cost of Owning and Operating an Automobile

2022 - Transportation contributed $1.7 trillion (6.7%) to the economy in 2022. Contribution of Transportation to the Economy

2022 - Transportation employs over 15.8 million people. Transportation Statistics Annual Report

2019 - A $10 million investment in public transportation results in a $30 million gain in sales for local businesses. Benefits of Transit
2019 - 80% of Americans believe that increased investment in public transportation strengthens the economy, creates jobs, reduces traffic congestion and air pollution and saves energy. Benefits of Transit
2019 - An estimated 14 million Americans ride public transportation each weekday. Benefits of Transit
2019 - Public transportation produces 95% less carbon monoxide, 90% less volatile organic compounds and about 50% as much carbon dioxide and nitrogen oxide per mile compared to private vehicles. Benefits of Transit

2021 - A public transit, walking and biking infrastructure can reduce CO2 emissions by 25%. Health Benefits of TCI Policy Scenarios

2020 - 78% of Americans believe that national transportation infrastructure policy is important. America THINKS: The Imperative for a National Transportation Policy

2019 - 73% of American's believe that high quality national transportation systems are important to economic prosperity and quality of life.  America THINKS: The Imperative for a National Transportation Policy

2023 - According to the European Environmental Agency, public transport by bus is twice as efficient and by rail four times more efficient than cars. Public Transport Benefits

2023 - Investment in public transport creates 25% more jobs in the wider economy than the same level of investment in roads or highways would produce. Public Transport Benefits

2023 - Public transit costs 1/16 of what people pay for owning a personal car. Public Transport Benefits

2021 - Approximately 60% of transit agencies in the U.S. are contracting all or part of their operations. Contracting In Transit: The Value and Benefits of Private Contracting in North America and Internationally to Meet Passenger Needs

McKinsey & Company

2023 - 46% of car owners are open to replacing their private vehicles with other modes of transport in the coming decade. The Future of Mobility

2023 - 69% of people feel that having public transit nearby is a very important or important factor in deciding where to live. National Community and Transportation Preferences Survey

2023 - 6% of people surveyed reported that they had missed or delayed a health care trip during the past 12 months because of a lack of transportation. The study found that the odds of missing a health care trip due to lack of transportation were 7.13 times higher for those without access to a car. Impacts of Transit on Health in Rural and Small Urban Areas

2022 - Rural transit agencies provided 408.9 million vehicle miles of service and 23.9 million vehicle hours of service. Rural Transit Fact Book

2021 - Tribal transit agencies provided 1.7 million rides. Rural Transit Fact Book

2021 - 3 to 10 trips per month could be provided to an isolated individual at a lower cost than the extra medical costs due to isolation. Research Report – An Analysis of the Costs and Benefits of Providing Increased Mobility to Reduce Social Isolation Among America's Aging Population 

U.S. Travel Association

2023 - Travelers in the United States directly spent $1.3 trillion, which produced an economic footprint of $2.8 trillion and supported more than 15 million American jobs. Economic Impact of the U.S. Travel Industry

2023 - Travel strengthens communities and generated $89 billion in state and local tax revenue. Economic Impact of the U.S. Travel Industry

2022- Travel spending alleviates an average of $1,270 in taxes per U.S. household. Economic Impact of the U.S. Travel Industry



Victoria Transport Policy Institute (VTPI)

2024 - A particular transit route might attract 6,000 more riders if more employers offered subsidized transit passes; 7,000 if a local college has a U-Pass program; 8,000 if service quality improves; 9,000 if Park & Ride, pedestrian and bicycle access improved; and 10,000 if parking prices increase. Evaluating Public Transit Benefits and Costs

2024 - About 12% of U.S. residents use transit at least once during a two month period. Evaluating Public Transit Benefits and Costs