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Increasing ridership

Increasing Ridership - A Reason to Market

A red bus with the word ride on the side.

The City of Durango involved community members in developing a new brand for the transit system. Surveys revealed that while most residents weren’t aware of the scope of service offered, they did recognize the iconic red design of the downtown trolleys. The rebranding of all system vehicles, capital infrastructure, and marketing materials resulted in immediate public buy-in and increased visibility and ridership for the system.

A red bus that says ride the t on the side.
A durango transit logo next to a newspaper article.
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