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Strategies for Marketing Public Transit

Strategies for Marketing Public Transit

This section of The Marketing Toolkit will help you decide how to market your services. It includes a menu of strategies for branding your system, educating your community and potential riders, building awareness of your services, and generating ridership. You’re not expected to have the resources to do all these things, so we’ve grouped them to help you choose.

 

Fundamental Strategies—These are things that every system needs to do at some level. Within this section, you’ll find fundamental strategies for branding, creating and providing passenger information, building awareness and support, and generating ridership.

 

Recommended Strategies—Once you have the fundamentals in place, this is a menu of recommended strategies that you can select from. Which ones you implement should be based on your own objectives, target audiences, and resources.

 

Optional Strategies—These are strategies that will be relevant for some systems, but not others. Review them to see if they fit with what you are trying to accomplish.


Special Needs Strategies—Transit agencies often need to communicate with audiences who have special needs, for example, persons with disabilities or those with limited proficiency in English.

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