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Personal Benefits

Messaging:Personal Benefits

A black and white photo of a woman and a man with quotes.

These two print ads focus on the personal benefits of riding transit (what’s good for the rider) by using testimonials from actual riders. Missouri Rural Transportation interviewed a senior rider who no longer drove and appreciated public transit for getting her to shopping and medical appointments, and to access her community. The testimonial for Morongo Basin Transit focused on the significant gas savings one enthusiastic rider got when he took transit instead of driving back and forth to work. Using the names of these real transit customers gives even more credibility to their testimonials. 

A black and white poster with an elderly woman on it and the words :I get to keep my independence.
A man is smiling in an advertisement for mbta with a quote.
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