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Prepaid Fare Programs

Prepaid Fare Programs

Many colleges and universities participate in pre-paid fare programs for their students. These types of programs can also be implemented with other gatekeepers such as secondary schools, employers or even apartment complexes.


Once a sponsor has committed to a pre-paid program, they have a vested interest in marketing transit services to their members.

A community college in Victorville, California, used a few different channels to market transit to their students: A pocket card handed out with their student ID, window coverings on buildings around campus (these also served as sunscreens for those inside), and large banners at key locations.

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